How To Use Facebook's Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads

How To Use The Facebook Audience Insights Tool and Facebook’s Targeting To Steal Your Competitors’ Customers.

The Audience Insights tool from Facebook may be the most powerful marketing tool available to paid traffic marketers and Facebook advertisers.

Since recording this video, Facebook has changed the ‘Affinity Score’ area around… I have covered this change in an update video you can find here:

After completing your research with this tool, the next step is to put all of this into a Facebook advertising campaign as shown in this video:

It doesn’t matter if you are researching for insights about your facebook custom audiences or if you are searching for those insights that will dial your facebook marketing efforts in to the perfect target market, the FB audience insights tool is the go-to tool for the job!

You are able to research your biggest competitors and target their audiences directly through Facebook PPC ads. Facebook audience targeting is really what sets Facebook ads apart from every other marketing platform available, today.

You can also gain powerful insights about your audience that can help you understand more about the age, gender, location and psychographic data about your best customers.

Once you learn how to use the Facebook audience insights tool you are able to do more efficient market research, audience research, niche research and dig deep into your lists of customers and prospects to understand the insights about their demographics and psychographics.

This kind of insight about your audience allows you to more clearly identify who your best customers are and then craft specific and targeted marketing funnels and facebook ads that will help you increase conversions with your marketing efforts.

Now at this point in your learning process, you should already have your niche chosen and your customer avatar created… If you don’t have those steps done, start here:

This video goes over how to use Facebook’s Audience Insights tool so you can quickly and precisely build out a list of your competitors on Facebook who have large audiences that you can display ads to.

Learning to master this tool has literally been a massive leap forward for my marketing efforts helping me get my marketing messages in front of the most targeted visitors with the highest likelihood of becoming customers.

You need to have your funnel up and running before you get to this step in the marketing process… So if you don’t have your funnel going yet, start here:

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  • Awesome

    Naresh Kumar 02/16/2020 9:49 pm Reply
  • So helpful. Thanks so much!

    Bree and Stephen 02/16/2020 9:49 pm Reply
  • superb, lots of value.

    Ranjan Bhavsar 02/16/2020 9:49 pm Reply
  • Any advice on marketing for investments?

    arthur benentt 02/16/2020 9:49 pm Reply
  • Who’s tony Robbins ? 🤔

    Dinu Neelawela 02/16/2020 9:49 pm Reply
  • MIles, you're amazing! When you select the 30 ad sets and let's say you're down to the top 5-6. Do you use the detailed targeting and use the "AND" feature? If not what do you do ?

    Nima Shams 02/16/2020 9:49 pm Reply
  • what do i need to do to get Ads Manager ?

    Walter Lotero 02/16/2020 9:49 pm Reply
  • is face book chaging to advertice on the web

    nalaka duminda 02/16/2020 9:49 pm Reply
  • once I have the target audience how to attack or how I get to that audience?

    Alexandra Loor 02/16/2020 9:49 pm Reply
  • Dude! You are the man! Best Facebook Audience tutorial out there. Thank you for sharing. One question. Do we add literally 30 interest or is that a number you want us researching? That wasn't clear. Thanks

    S Serafin 02/16/2020 9:49 pm Reply
  • great video myles …. how do your judge buyer intent ? ….. for example : folks who like fishing , but never actually go fishing 🎣 …. probably a bad example

    Daniel Connolly 02/16/2020 9:49 pm Reply
  • Although this video is older, I am just seeing this and will use your tips. Great info Miles. Thank you.

    Brittney 02/16/2020 9:49 pm Reply
  • So should we be doing this before our first ad? So that we don't go in blind or should we go broad first?

    Deborah Cheng 02/16/2020 9:49 pm Reply
  • Did anything change about how to use fb insights in 2016?

    André Meier 02/16/2020 9:49 pm Reply
  • Great video. Thanks so much for the information.

    My Shopping Company 02/16/2020 9:49 pm Reply
  • Hi Miles, thanks for your contents, they're really help me to understand. I am struggling about a thing: I tried to insert some brands'name into the Audience insight "interest" section but FB does not seem to "find" them or recognize them. They are brands in FB and whose posts have a lot of engagement. What it can depend on? Thank you!

    Emmine Accessories 02/16/2020 9:49 pm Reply
  • Your free information is more valuable than the $2k marketing program I purchased, thank you so very much!

    April Renee 02/16/2020 9:49 pm Reply
  • Miles, ok…ready for my first official facebook ad with a real product(online course). I think I got it, but…is this what your telling us: 1. Create an ad. 2. Create several 'sets' of different audiences, one per set(I was able to come up with 15). 3. create the sets using the original ad, so not different ads, but different sets of audiences. 4. $5 a day PER SET and then watch closely to see what SET is doing the best. 5. Close the SETS that aren't performing well and increase the budget to the few that are. But in all, Don't change the ad…just the audience? Just in case anyone else is slow on the uptake like I am…thanks for all you do Miles…you're one of the few HONEST people out here anymore…

    The Confused Jew 02/16/2020 9:49 pm Reply
  • Thank you for this amazing video!!! Do you limit each item to keep only those that have an audience of between 50,000-2 million when they stand alone? Also, do you aim to put on the list the lesser known names so the CPL is more likely to be lower, or you sample everything and see what results show up in the testing?

    Naomi Buskila 02/16/2020 9:49 pm Reply
  • Is this still relevant in 2019-2020

    Braxton Curry 02/16/2020 9:49 pm Reply
  • Hey mate, very insightful however the option of lifestyle demographic is absent from audience insights. Do you know if this is something FB has removed from the tool?

    TravelWithMustafa 02/16/2020 9:49 pm Reply
  • We are a small niche. Our competitors are small Silversmiths. Is there any ideas about targeting their customers or at the very least likely customers ?

    Bead and Bones Jewelry 02/16/2020 9:49 pm Reply
  • What do you do after you have the 30 Names on the notepad

    Ayman Omar 02/16/2020 9:49 pm Reply
  • Hey Miles. Quick question. Can you clarify what I will do with the 30 audiences I've researched? Will I split test one by one? Will I combine several on the adset or am I to do it a different way?
    Thanks a million

    Coach Chantay 02/16/2020 9:49 pm Reply
  • anybody tell me plz is it paid ads or free?

    hamza shahid 02/16/2020 9:49 pm Reply
  • is this outdated?

    Sonya Rowe 02/16/2020 9:49 pm Reply
  • Miles your videos are actual FB ads training! It's awesome you provide for free! THX so much. <3

    Laura Ayala 02/16/2020 9:49 pm Reply
  • I enjoyed watching your video. Thumbs up. Thank you.

    Thomas H 02/16/2020 9:49 pm Reply
  • great explanation and everything you said makes sense.
    have a Q? if a audience size is 100K what budget should we dedicate to run ads ?

    hasnain moiz 02/16/2020 9:49 pm Reply
  • at what point should I stop conversion and get to other levels?

    Batt Dogan 02/16/2020 9:49 pm Reply
  • Hey Miles, before anything, thanks for the amazing insightful content you provide.

    Question, what number should we be shooting for with those 30 interests? You mention anywhere between 50-100K as an audience, so should I get 30 interests without passing that number?


    David Ballado 02/16/2020 9:49 pm Reply
  • What a gold mine

    Lean Raphael Alfafara 02/16/2020 9:49 pm Reply
  • Super useful video! Thank you so much for sharing your knowledge.

    BlueCat 02/16/2020 9:49 pm Reply
  • Is there a video on how to create facebook insight too account?

    Robert Etoo 02/16/2020 9:49 pm Reply
  • Dude like wtf why don’t this guy have way more views and way more subs I have only just started watching and he is so informative. Not like the others where you watch hole videos and get nothing out of them this guy is truly giving you peer knowledge and walking you though this not vary easy to learn stuff. And if you listen carefully this will speed up your learning 100% I have bin looking for a great mentor.

    Nicholas Oakman 02/16/2020 9:49 pm Reply
  • You are killing it. Been looking for days for videos like these. Now I have a real plan to get started

    D D 02/16/2020 9:49 pm Reply

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